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How to Create a Writing Topic


How do I understand searchers' Intent?

  1. When looking at the Topic for the search, you need to ask yourself what problem or what is result the user is looking for.
  2. If you search for something and find that your query and the search result have the same basic meaning, even if it is not phrased 100% as you have entered it.
    1. E.G., "Looking to start a business, here's how to plan financially."
    2. You can review these results and determine they are one in the same question being asked even though the original topic question asked does not show up. 
  3. When creating a topic, your rating should include items like these.
  4. In summary, if the question asked is being answered despite the topic phrasing, then it has a competitor already.

 

How do I silo content for a site?

  1. The act of silo content is to group a set of at least six articles into a grouping/category/taxonomy. 6 is just a minimum policy for us that we like to start with. However, some categories have 100s of articles.
  2. To start, you must pick a topic and then decide if I have enough items I can group in this category to make at least six (2200 words) articles out?
  3. Determining if you should niche up or niche down with your category
    1. Generally speaking, we want to get to a point where the rating system below matches up with topic selection enough to warrant creating the silo content.
    2. Use the "How do I come up with an article topic for a site?" and "How do I rate an article topic?" to help with silo content.

 

How do l come up with an article topic for a site?

  1. The topic you choose needs too to be very niche down. 
    1. Take a look at this Topic, "Does Your Game Console Repair Pass The Test? Things You Can Improve".  This Topic can be improved by narrowing the Topic down to discuss on console, e.g., "Does Your Game Console Repair for PS4 Pass The Test? Things You Can Improve".
    2. "Why can't I open pdf attachments in my email?" to "Why can't I open pdf attachments outlook express?"
    3. "What are the backup best practices using the cloud?" to "What is the best way to use Google Drive for a backup cloud solution?"
  2. While doing this, you will need to be mindful of what the person asks for. Generally speaking, we want only topics that don't have a lot of content created for them already. You can tell this by doing a simple search and looking for how many sites come up and their type, as these are your leading competitors for our content.

    An example of this would be, "what are computer binary numbers?"

    This Topic would not be a good one because of the number of sites already ranking for it.

    Now take this one "How do you not be ripped off buying a used computer."

    One of the first few selections doesn't have a dedicated site niched to answer the question. Quora.com and Reddit sites that show up as the first result are a safe bet. There is room to rank our content.

  3. We use a technique called the inverted triangle. Your Topic should target a high-level question for beginners looking to understand their problem. Our context should use words that match their ability with their questions. For example, if they ask, "How do I remove a virus?" the context of your documentation should be written that someone that does not know how to operate a computer would want that information. The general idea of removing a virus should be summarized in 3 to 4 sentence paragraphs and presented as the first thing on the page with an image. This is what we call an answer target. 
  4. After your "Answer Target" is completed, you will make a sub-topic supporting the main question asked in order of what this person would ask next to achieve their goal. Make sub-topic for each area where necessary.
  5. After you have 3 to 5 sub-topic, you will dive deeper into the article with more subheadings for someone who knows what they are doing but needs a checklist as a reminder or the solution they can do without thinking about it.
    • Go to Google.com
    • Start typing anything about the computer you think would be a good question.
    • You will notice Google starts trying to auto-fill the Topic
    • Select one of these google topics as you are typing 
      • As a sub-topic/new topic, if you scroll down on the google search page, you will see a list of other queries
    • Once the Topic and subtopic are set, you can enter them in the roadmap. At the bottom of the page, you will see the "Submit my Idea."
    • Some General Rules:
      • Don't use numbers in the title
      • Make all Topic questions be answered
      • Ensure you search the site for the Topic you generate to ensure we don't have duplicates.
      • Make sure the Topic belongs to the demographic for the site purpose.
      • When choosing a topic, if it's new and not related to another already existing article, we want to keep the Topic at a broad spectrum for the category it goes in.
        • E.g., If you wanted to cook an egg, the first topic subject might be "How do you cook an egg?" and later, you might say as an add on to that category might be "How do you make scrambled egg on a campfire?" this is drilling down further on that one Topic.
      • If you cannot turn the Topic into a question, request it be deleted if already submitted. This is a tutorial on selecting and phrase writer topics for the site. Below is the process we use to preselect answer targets right off the bat for our documentation. First, pick a topic for the silo. By this, I mean a category or a grouping of content. An example would be "Computer Ethics," where you can find all articles related to this Topic.
  6. Some tools that might help with this are
    1. https://answerthepublic.com/
    2. https://keywordchef.com/
    3. https://www.semrush.com/
    4. https://trends.google.com/trends

 

How do I rate an article topic?

The rating for the article should be the number of times it shows up on the first page of Google. In the top 10 websites skipping sponsored and advertising articles, how many direct sites already talk about the query in question? That number of pieces is the query rate.

  1. Go to Google and put your query into the search.
  2. Scroll down and out of the first ten sites that are not advertising or sponsor links. How often does this query show up, or is it closely related?
    1. Don't count sub-link within the site.
    2. Generally speaking, we want anything below five links out of the first ten, not counting ads and sponsor links. The lower the number, the better chance we will rank for it.
    3. What is the searcher's Intent? What is the searcher's Intent? What is the searcher's Intent? What is the searcher's Intent? What is the searcher's Intent? If you type "what replaces affiliate marketing in the future?" what is the searcher's Intent?
    4. Do those other queries match the same fundamental question? In this case, they would say Red is a direct hit, whereas the green is close enough that they could answer the question even though it's not a direct copy of the question. Searcher's Intent is essential.

 

How do I add agenda objectives to the site for approval?

  1. To present a topic, use the Facebook site group chat you assigned.
  2. Present the Topic and rating in the format below to James Fleming for review
    1. (RatingSystem) TopicTitle 
  3. If you don't get a word count from James Fleming before moving on to the next step, you will need to follow up and ask on Facebook chat
  4. After James Fleming approves it, you may move on to the next stage of putting it in the CMS
  5. https://cms.tesames.com/workflow/wikiprocess/query

 

Next, follow this link for our stand operating procedure (SOP) on adding content.

When reviews are done:

  1. Once you submit your article it will be reviewed by our editor.
  2. They will write notes and accept them or decline them. 
  3. If it is declined you will see it in "Writer" status again
  4. You can review the top of the writer page in red to see what needs to happen for it to be accepted.

 

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