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Writer Content Checklist

How do you write an article for our CMS in general?

  1. We use a technique called the inverted triangle.  Your topic should target a high-level question for a beginner looking to understand their problem.  Our context should use words that match their ability with the question they ask.  For example, if they ask, "How do I remove a virus?" the context of your documentation should be written that someone that does not know how to operate a computer would want that information.  The general idea of removing a virus should be summarized in 3 to 4 sentence paragraphs and presented as the first thing on the page with an image.  This is what we call an answer target. 
  2. After your "Answer Target" is completed, you will then make a sub-topic supporting the main question asked in order of what this person would ask next to achieve their goal.  Making sub-topic for each area where necessary.
  3. After you have 3 to 5 sub-topic, you will dive deeper into the article with more subheadings for someone who knows what they are doing but needs a checklist of how as a reminder or the solution they can do without thinking about it.

The content you create should be written to help the reader learn new things and solve their problems.  We do not want content that is confusing or difficult. Instead, we want content that is useful for the average reader. Use the following item list as a guide to our expectations for our content.  To be looked at each time you submit content to our site for review. 

  1. Authentic Content
    1. Expertise, Authoritativeness, Trustworthiness by doing and living the content you are writing about in the first-person view of the topic.
    2. YMYL is a methodology we use here (Y = Your, M = Money, Y = Your, L = Life) Which means you are producing content that you make your life about.
  2. Answer Target
    1. An answer target is required to be the very first paragraph to give a direct answer to the question and then follow it up with a subheader that supports why that answer target is correct.
  3. Target Audience
    1. The content being written is meant to be consumed by a person of average literacy with little computer experience.
  4. Topic
    1. Topics should be enough to write about in-depth but shouldn’t bleed into other areas. Headings must follow logically and easy to understand.
    2. The finished document should successfully and thoroughly answer the question asked in the topic.
    3. To choose a sub-topic one method would be to google the phrase and then look at the other query asked about this topic too. By considering the "people also ask" & "other search" shown below you can create subtopics and write a concise answer for the question as well as start the sub-topic to support the main question/topic being asked.
  5. Title
    1. Do not include dates or other factors that may change over time. (Once a title is set, the URL is set too.)
    2. When creating a title, it is important to know that the title will become the alias for the article and cannot be changed.  If a modification is needed to the URL of that article, you will need to contact the administrator.
    3. Don't include the title or any summary of the Title in the content.
  6. Author
    1. Your name is displayed on your published articles is directly linked to your profile (first and last name) on the site. 
    2. The name of the site owner will appear before yours for all articles or maybe ghostwritten ones.
    3. We reserve the right to Ghostwrite any article for whatever reason we demean reasonably.
  7. Creation Date
    1. The date it was created in our CMS
  8. Published Date
    1. The date it was published in our CMS
  9. Context
    1. Each position declared must be fully supported and exemplified through documented experience, research findings, charts, tables, etc.
    2. Document situations in which the solution does and does not work if applicable.
  10. Format
    1. Elements
      1. Title: (and Headings) follow Title Case as defined by APA.
      2. Introduction: this is the unlabeled introductory paragraph that will begin your document and directly address the question being asked.
      3. Body: include a logical flow of ideas organized by headings and detailed paragraphs of at least three sentences in length.
      4. Conclusion/Summary: concisely address the primary points of the post and how they are supported.
      5. References: list all references (at least 4) at the bottom of the document
    2. Headers, Sub-Headers, context, and data chart information formatted correctly.
    3. A summary to directly answer the question goes in the “Short Snippet Teaser (250 Char Max)” area of the CMS.
    4. Sub Header and Subtopic should be next dividing the post into sections using the related results at the bottom of a google search page.
  11. Length
    1. Word count is established using Microsoft Word. Title, References, and image/media captions are not included in the word count.  Any content over the Maximum will not be paid for.
    2. POST TYPE







      3 Max




      5 Max




      8 Max

  12. Content Inflation
    1. Documents should be succinct and clear. Excessively wordy writing containing padding and filler words offering no value to the content will not be accepted.
    2. Don't duplicate, have any redundant phrases, or rephrase paragraphs in the article.
  13. Media
    1. All images must be authentic and original.  The reader should feel that you yourself have dealt with or had learned/understand the topic you are writing about.
    2. Additional compensation will be given per image.
    3. There is a 45-minute delay from when you upload your image to when it is viewable in the article.  This results in sometimes the image not showing after you upload it right away after save.  If you still have no image after 1hr let the content editor know.
    4. The first media must be above the fold in the content.  (Above the area where the screen cuts off on Desktop/Tablet/Mobile)
    5. All other images are to be placed where they make sense in the article content.
    6. Videos cannot be more than 9 minutes long. If your video is longer, you will need to add a topic heading and break the video down into subsections in lengths that can be
    7. Other files are per item accepted.
    8. POST TYPE


      Response Post

      2 images /

      Staple Post

      3 images 

      Pillar Post
           *IF ABOVE 5000 WORDS

      5 images 
      *1 video

      Formula 1 image per 650 words

      Formula 1 video for every 4000 words

    9. Media Resource
      1. unsplash
      2. lifeofpix
      3. pixels
      4. Flickr
      5. stocksnap 
      7. Burst (by Shopify)
      8. Reshot
      9. FoodiesFeed
      10. Gratisography
  14. Summary (Short Direct Answer)
    1. A one-paragraph clearly stating the answer to the question given in the topic. “Short Snippet Teaser (250 Char Max)”
  15. Keyword/Tag
    1. At least 5 tags that describe the content for search engine optimization.  A comma must separate each word ","
  16. References
    1. Article backlinks must be included within the article content to link to authoritativeness sources like government sites or CDC.
  17. Attention Getter
    1. Images
    2. Infographic
    3. Charts & Stats
    4. Video
    6. Highlights text 
    7. Boxed In text
    8. General Interest Information that helps the viewer
  18. Spell/Grammar Check
    1. Grammar and spelling checks must be completed according to American English standards.
    2. Using a utility like is required.
  19. Search Engine
    1. Meta Data: this is automatically generated.
    2. Internal Link Content: Look at listed articles on GS and compare your topic to similar ones already on the website. Note in your document locations in which it can be linked to another document. This will add both authority and clarification.
    3. External Linked Content: any external references you are using to create your content should be linked back to where applicable in your content.
    4. Use Google phrases your search as such to get internal links for your article. " backup windows 10" 
  20. Plagiarism Check
    1. Unicheck will evaluate all documents before final approval.
    2. If you are even slightly concerned that what you have written, while not verbatim, maybe too similar to something written by another author, ask your editor.
    3. The theft of another writer’s intellectual property is completely unacceptable and will not be tolerated.
  21. Article Format
    1. The image above shows the layout of an article on the left and a few notes worth considering when you submit your article.

Payout Chart

General Payment Matrix: 

  • $0.02 per word
  • $0.15 per quote
  • $8.00 per data chart (Pre Approval Required)
  • $5.00 per infographic (Pre Approval Required)
  • $0.01 per image 
  • $0.01 per other files
  • $1.00 per minute of a video (Pre Approval Required)

    Penalty Matrix:

  • Documents requiring 3 edits do not meet High-Quality Payment standards and be compensated at the Quality Payment rate. Documents requiring 4 or more edits will be compensated base on time spent to review/fix on our end.
  • Documents that do not follow the topic assigned will not be accepted.
  • Any item that is not formatted correctly after one edit will be rejected.
  • Any content that is not in-depth enough to be considered useful by a layman will be rejected.
  • Any item not put in the CMS and formatted correctly with media will be rejected.